Pink tax and its real reason to be Pink

 

You all must be wondering what is “Pink Tax” and why the name is Pink? Imagine you going at a departmental store to buy a Razor you go to your section and just take the razor but then you notice a pink razor in women section so out of curiosity you decided to see the price and it is 10 rs more than yours, so you thought might be razor is different and expensive , you bought to check that one out if it’s really different and then you see even the razor is same and this is where “Pink Tax” come in an invisible but real economic price that women pays unknowingly on daily basis, It’s not a real tax but it is something which is alarming.

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This phenomena attributes to gender-based price discrimination. ‘Pink’ the name given because many affected products are pink in color whether it’s skincare products or medicine, this overpricing of the products also creates an ignorant discrimination which is not even seen by the common people. A 2015 study by New York City Dept of consumer affairs said that the products are expensive without a reasonable cause, this study also concludes that products which are marketed to woman cost on average 7% more than products marketed towards men.

According to World Economic Forum in United States analyzed 800 gender specific products from 100 different brands and after analyzing a report was formulated and if the report is seen then we can conclude is that products which are literally targeting the female section were 13% more expensive also this report says

“Women are paying thousands of dollars more over the course of their lives to purchase similar products”

Companies claim that reason behind for this price disparity is different because of the production cost and it gets increased due to adding colors and design to attract female customers.

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Pink color has always been associated to women, but do we know why, does color in general really have a gender. Blue is for male, and pink is for female from childhood we have seen that the society start associating colors to a particular gender. Barbies gets manufactured in pink colors and guns or Beyblades get manufactured in black or blue color, what if the stereotype we had in our mind lead to this pink tax which women are paying for unknown reason, or these companies have created a façade which we are unaware off. 

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